Every small 'I' has its own interest. It might give you something, but at most for only a limited time. It's an IDOL, in the real sense of the word. Real 'I' is the potential center of gravity of your Whole Being. The multiplicity of non-working small 'I's are the 'goyim' (gentiles), the 'others', the 'non-believers'. They 'know not God'. They are the Polytheists, with the 'many gods'. Money as god, liquor as god, sex as god, anger as god. What's missing is the 'One God' - the One and Only Real I.